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Estonian Design: Size Doesn’t Matter

The Estonian Association of Designers (EDL) created the concept of Size Doesn’t Matter in 2014, which contrasts the smallness of the land and the density of designers and the abundance of the achievements, in order to introduce Estonian design in foreign countries. Exhibits shown include innovative industrial products and demonstrate the successful combination of a rich visual heritage with the latest technologies and solutions of the 21st century.

The Estonian Association of Designers hopes, through foreign exhibitions, to boost cultural exchanges showcasing the achievements of Estonia as a rapidly developing design country and create opportunities for networking for Estonian product designers reaching the international arena.

The Size Doesn’t Matter exhibition includes products related to furnishing of the home: textiles, furniture, lighting, ceramics, glass, wheels and fashion accessories including bags, shoes, jewelry and a selection of packaging and book designs. Nearly 50 designers are represented; established designers alongside newly graduated, promising young artists who have received awards both in Estonia and abroad. The crisp collection is characteristic of the Nordic country – characterised by a minimalist style, natural materials, ingenious solutions and humour.

The Size Doesn’t Matter concept has travelled and been exhibited in Brussels, Vienna, Stockholm and Caen already.

POP-UP shop every day 11-6 pm

Opening and private view: 15th of September 6 pm

Bankside Design District Late Night: 20th of September

Presentation of the book: “Woods and the Sea. Estonian Design and Virtual Frontier” by Michael Dumiak (Black Dog Publishing)

Size Doesn’t Matter forms part of the London Design Festival 2017 programme at Oxo Tower Wharf.

The event is dedicated to the Estonian Presidency of the Council of the European Union and to the 100th birthday of the Republic of Estonia.

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