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Day of the Dead 2014

Day of the Dead 2014

In celebration of Mexico’s rich and cultural history, the Embassy of Mexico has partnered with Jose Cuervo, the world’s oldest tequila brand and Arte Mexico to bring the 3000 year old Mexican celebration, Dia de los Muertos, to life with The Day of the Dead Festival 2014. The exhibition presents recent work from a host of contemporary artists celebrating the theme. There will also be a special WW1 commemoration on display, in the form of a special commission traditional altar honouring the lives of those who died during the Great War. Also included in the festival are Jose Cuervo masterclasses, a variety of children’s art and crafts workshops, and a screening of The Day of The Dead 1984 cinema classic. “Under the Volcano”


A variety of children’s workshops are taking place where children can decorate sugar skulls (traditional gifts taken to deceased loved ones graves), make a skeleton, paint masks, create flowers and papel picado (Mexican folk art). The workshops are free of charge, all you need to do is register your attendance (opens 11 October).


Friday 31 October 2014, 12pm-6pm
Saturday 1 November 2014, 11am-6pm
Sunday 2 November 2014, 11am-6pm

“Under the Volcano” screening times: 

Daily at:

A special screening of “Under the Volcano” will take place on Friday 31 October from 6.30pm, followed by a panel discussion exploring the films influence and legacy. The discussion will be followed by a late night screening of the award-winning documentary “Observing Under the Volcano” and atmospheric and generous film capturing the process of making this cinema classic. The evening will end around 11pm.

Tequila masterclasses: 

Jose Cuervo bars will be installed throughout the building, serving the brand’s seasonal margaritas  including the all-new Autumnal Tradicional Sour, which is made with figs, lemon and egg white. Jose Cuervo will also be hosting tequila masterclasses, brand ambassador Gabriela Moncada will guide guests through the rich history of the brand and educate them on the crafting process, as well as giving them the chance to taste the different tequilas.

Saturday 1 November at 1-2pm and 3-4pm. Places are on a first come first served basis: josecuervo@contagiousagency.com

About Day of the Dead:

The Day of the Dead is an annual holiday celebrated throughout Mexico to honour and remember loved ones who have died, and send prayers to those who are recently departed. The festival is celebrated for two days from November 1st: Día de los Inocentes (Day of the Innocents), specifically for remembering children, and through the day and night of November 2nd: Dia de los Muertos – the Day of the Dead. It is believed at this time the gates to the after-world are open and prayers of the living can freely travel to the realm of the deceased. Likewise the deceased can make a journey to accept offerings from their relatives and friends.


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