OXO goes all OX□Δ

In case you missed it then check out the fantastic transformation of the iconic Oxo Tower lights. The clever creatives at Sony and Curb Media seized the opportunity to work with us on re-designing the Oxo Tower during the lead up to the launch of the PS4 Tower. 14.3 million views on Twitter in less than 24 hours – what a better way to launch a new product! Click below to view the PS4 Tower.

360° nighttime view

360° interactive view

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