It’s been a very stylish start to the new year here at Oxo Tower Wharf. Read on for our highlights from London Fashion Week Men’s and London Fashion Week 2017.
Beckham family affair at Bargehouse
90-year-old heritage Saville Row menswear brand Kent and Curwen relaunched in 2016 with new part-owner David Beckham and creative director Daniel Kearns (pictured together below). Together, using inspirations such as the 60s versions of Sir Paul McCartney, Mick Jagger, Paul Weller as well as old photos of Mr. Beckham himself, they created a collection of re-imagined British classics featuring standout shearling lined coats and red rose emblazoned rugby shirts.
Roll around to January 2017 and the Beckham and Kearns dream team were ready to launch their first A/W collection and make Kent and Curwen’s debut at London Fashion Week Men’s. With the help of creative consultancy Gainsbury and Whiting, the label transformed our industrial warehouse Bargehouse into their presentation space. Fitted out with pea-coat cladded mannequins, and vitrines filled with rose petals, the space oozed a mix of Peaky Blinders cool and heritage sports nostalgia.
Flanked by wife Victoria and eldest son Brooklyn, David showed up on the day to enjoy hot toddies, roasted chestnuts and pork scratchings whilst viewing the collection alongside a well turned out guest list including Dermot O’Leary, Oliver Cheshire and Toby Huntington Whitley.
On Off at Oxo
Founded in 2002 by director Lee Lapthorne, On|Off has long supported and showcased emerging independent talent alongside established designers. This season it descended onto Bargehouse to showcase a fresh crop of collections.
On Thursday evening, On|Off hosted the very first London Fashion Week 2017 show; Oxfam’s Celebrity Gala Catwalk. Erin O’Connor, Stella Tennant and Bella Freud hit the Bargehouse runway styled by Vogue contributing fashion editor, Bay Garnett, and dressed head to toe in beautiful second hand garments.
Top picks included a Clueless style vintage Versace skirt suit and the pink and white tulle wedding gown that Erin O’Connor closed the show in (pictured below).
Friday’s main event saw a full day of presentations and catwalk shows from Boo Pala, Jessie Western, Luke Anthony Rooney and many more. Highlights included the intergalactic showgirl inspired collection from Jack Irving which featured over-sized inflatables (pictured below) and a video-mapped UFO… yes, it was as magical you’re imagining.
Fashion Week fever along the South Bank wasn’t contained to Oxo Tower Wharf last weekend as the fabulously flamboyant Diesel love tank rolled on to one of our Riverside sites. Diesel’s SS17 Make Love Not Walls Campaign directed and photographed by boundary-pushing David LaChapelle aims to tear down the mental and physical walls that separate us in the name of unity and love.
The linchpin of the campaign appeared in Covent Garden on Valentine’s Day then travelled to Observation Point at the weekend so passers-by and fashionistas alike could snap a selfie with the rainbow inflatable before it starts its love spreading world tour to Milan, Shanghai, New York, Berlin and Tokyo. Search #makelovenotwalls to check it out.
“At Diesel, we have a strong position against hate and more than ever we want the world to know that,” explains Artistic Director Nicola Formichetti. “Love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.”
Fashion Week has only just finished but we’re already looking forward to next season.
If you attended any of the events at Oxo Tower Wharf, be sure to @OxoTowerWharf in your tweets and Instagram posts so we can take a look at your snaps.
Are you looking for a space to hire for your next fashion event? From fashion photography exhibitions to press days and sample sales we can help. Check out our upcoming venue hire offers and get in touch with the team to have a chat.